Mission Statement

Our Mission

ASB was established as, and continues to be, an independent community bank. We provide personal and business financial products and services through a variety of delivery channels for the benefit of our customers and our neighbors.

Our Values

Customer Service

We focus on the customer – whether external or internal. We pride ourselves on putting your needs before ours, getting it right the first time and solving your problem – all with a personal touch.

Financial Strength

Our financial health and independence derive from the fact that we answer to our customers, not shareholders. This stability provides peace of mind to our depositors and the means to invest in our mutual future success.


Since 1867, we have “been there” for our customers, building a tradition of integrity and trust that few others can match. We can be relied upon to “do the right thing” by our customers and each other.


Together, we embrace a future that includes adapting to changing times, planned and purposeful growth and continuous improvement. We believe in thinking big, a “can-do” mentality, and we are not afraid to dream.


It takes engaged, fulfilled people, working together, to create happy customers. In return, we believe that teamwork and investment in our Vision must be recognized and rewarded.


We hold ourselves responsible for acting with a sense of urgency, setting high expectations, and communicating and managing responsibilities and priorities collaboratively across boundaries. And we are accountable to each other for making these values live at ASB.